Elley Duhé Case Study

良いもの

ELLE DUHÉ

x Platform: YouTube
x Total Subscribers: 753K
x Total Views: 564M

Explore the partnership between Good Things and artist Elley Duhé with the results of her music video promotion for “Money on the Dash” and “FACE MYSELF.”

Money on the Dash

30-DAY CAMPAIGN x JAN – FEB 2023

We don’t do things once and forget about them. We actively take care of our campaigns and change our strategy when needed. This constant improvement is why we deliver superior results for our clients.

Campaign Adjustments

75

Keyword Changes

138

Targeting Changes

5

Budget Changes

Campaign Results

View Rate

52.1%

Percentage of people targeted who decided to watch the video.

Interaction Rate

64.82%

Percentage of people who interacted with the video after it was shown.

Avg. CPV

$0.003

The average amount paid each time someone viewed the video.

Avg. View Duration

78.1%

Avg. percentage of time viewers spend watching a YouTube video from start to finish.

View Source

67.3%

Percentage of people who discovered this video through our advertisements.

Industry benchmarks for View Rates typically range from 20 to 30%, Interaction Rates average between 22 and 45%, and CPV generally falls within $0.05 to $0.20.

Our agency consistently outperforms these standards.

YouTube Results

49K+

Likes

3.2M+

Views

890+

Comments

VIEW ON YOUTUBE

GET STARTED

TWO OF ELLEY’S TOP FIVE MOST SUCCESSFUL MUSIC VIDEOS WERE PROMOTED BY GOOD THINGS.

FACE MYSELF

30-DAY CAMPAIGN x MAR – APR 2023